With over 10 years of marketing experience in both UK and global markets, Abby is now the Global Brand & Marketing Director and a member of the Senior Leadership Team at Yugo. The first global student housing operator was launched in July 2021 and created to enhance students’ overall experiences throughout and beyond university life. Abby leads the global marketing team ensuring Yugo students’ needs are at the core of Yugo activities, research and events and maximizing student leases through Yugo’s digital channels.