Sarah West is the Head of Marketing, Communications & Experience at UCL, responsible for the strategic student experience, marketing, and communications for the Campus Experience and Infrastructure department within Estates. Her early career was spent in FE at North Kent College (NKC), but after achieving the CIM Professional Certificate in Marketing, she moved into HEI at UCL, and has since developed and overseen the implementation of a range of projects across both accommodation and the wider campus to encourage engagement, brand loyalty, and create a positive experience for the students, staff and visitors.

Alongside her role at UCL, Sarah is also Chair for the Marketing and Communications Special Interest Group for CUBO. As an advocate for the importance of understanding the potential audience, she has become a champion in broadcasting how student, staff, and visitor experience should be incorporated as a pillar throughout any project or campaign.