Q&A with Deenie Lee from The Property Marketing Strategists

Q&A with Deenie Lee from The Property Marketing Strategists

PBSA Student Accommodation

Ahead of this year's Student Accommodation Conference & Awards, we caught up with Deenie Lee from the Property Marketing Strategists on the importance of attending this year's event.

Q. Why do you think it’s important for individuals across the sector to come together at Property Week’s Student Accommodation Conference? ''Student Accommodation is going through an era of change with a change in the student demographic, affordability and complexities in build costs and investment as well as the growth of BTR and imminent impacts of the Renters' Rights Bill. There has never been a better time for the sector to come together to learn, collaborate and engage on how to continue to deliver a sustainable sector set up for the now and future challenges.''


Q. What do you hope to see change in the industry over the next year?

''We need to innovate the product. Our challenge is getting the right product in the right place at the right price for our key customers. This means product diversity and product innovation. The data and research is all there to show what students need, now is the time to use that to deliver a product which meets the needs of a changing landscape.''

Student Accommodation and Property Week events are part of Emap, Metropolis International Group Ltd